Newsletter
Sonos is preparing to launch its over-the-ear headphones priced between $400 and $500. These will likely compete with high-end headphones from Apple, Sony, and Bose. Sonos will potentially announce the headphones in March while targeting an April release according to Bloomberg, citing people in the know (via MacRumors).
Sonos may take on Apple with its pricey headphones
Sonos’ headphones, dubbed “Duke,” will directly take on Apple’s AirPods Max that are priced at $549. Notably, the pair of Apple headphones haven’t been updated since the launch. AirPods Max comes in five colors: Silver, Space Gray, Sky Blue, Pink, and Green. Meanwhile, Sonos wants to play it minimalistic with just two colors: Black and white.
The technical details currently remain under wraps. However, the report says that Sonos is developing headphones with a focus on customization and sound adjustments through a dedicated “Passport” app. The company is aiming for a distinctive audio experience rather than matching technical specs. The company may also release earbuds in the future.
Sonos may also launch a set-top streaming box, too
Sonos may also introduce a set-top streaming box in 2024 or 2025 to take on the Apple TV. The device will be a hub for Sonos audio equipment with support for Dolby Atmos and Dolby Vision. Meanwhile, Sonos is developing an Android-based operating system to power up its set-top box. With Android, the device will also offer a bunch of apps and popular streaming services. The price of the set-top box may likely be between $150 and $200. Sonos is conducting talks with cable companies about possible live television offerings too.
Moreover, Sonos is developing new amplifiers and in-ceiling speakers for professional installers, and a version of the Era 100 speakers for businesses. For consumers, the company may launch a new version of the Sub that will sync with the planned set-top box. This corroborates with the previous reports stating Sonos is likely to enter a new segment.